How to Optimize Your Store for Christmas Sales

Christmas is just around the corner and it is time to ensure that your store is set up correctly for Christmas sales. There are lots of “last minute shoppers” and people who seek deals up until Christmas day. Getting your website ready for the Christmas shoppers can take some time, but it will pay off in the end. Let’s review how to optimize your store for Christmas sales!


Special Products

Can you customize your products to draw in a Christmas spirit? Many products can have winter motives for their packages. T-shirts, mugs, sweaters, and hoodies can all be customized with a Christmas theme.

Peppermint teas can be packaged in red and white packaging to be more festive for Christmas. Cookies can be packaged especially for the Christmas season.


Special Discounts

Everyone loves to get a deal, especially during the holiday season. The best discount is free shipping one. Make sure that you call it a “Special Christmas discount.”

Shoppers are expecting Christmas discounts this year. Three in 4 consumers reported that sales and promotions are very or extremely important to them. 85% of consumers have reported backing out of a purchase because it wasn’t on sale. Therefore, it is essential to demonstrate to consumers that they will receive a great deal.

Be generous with the discounts if you can. Shoppers will be looking for fifty to even seventy percent off at the end of the year. Try to undercut your competitors and still earn a profit.


Festive Store Design

This doesn’t have to be a major change. Simply try adding some nice winter-themed elements to your logo or change some of the images to include Christmas trees, holiday light displays or snowflakes. This makes your customers feel like your online store is exactly where they should be purchasing their Christmas gifts.


New Featured Products

Your online store probably has featured products on their homepage. Many stores that sell different items will have some that are more likely to be purchased as Christmas gifts. Make sure that you feature the products that are most likely to be given as gifts.


Recommended Product Bundles

Create recommended and frequently purchased bundles. You can use this opportunity for upselling customers. Adding multiple products to your shopping cart from one page increases your sales. Feature sets of items that are related to each other in content, navigation, social campaigns, and email campaigns.

Amazon tends to do a great job of recommending related products that may be helpful to the consumer. In the example below, they suggest a variety pack of k-cups and a cup holder to someone who is purchasing a Keurig K55 classic coffee maker. That person will definitely need k-cups eventually to make their single serving cup of coffee.


Change the Product Descriptions

Add a little bit of spice to the product descriptions. Make sure that they reflect why the product would make a wonderful Christmas gift. Focus on the features and benefits that your friends and family will love.

If you are short on time, focus on the product descriptions for popular products and new items. These are the ones that will likely generate the majority of sales during the holiday season.


Create Christmas Content

Content marketing helps customers see the importance of your products and services. It helps them make the connection of how important it is in solving their problems.

Many shoppers are stumped for gift ideas, so gift giving guides can be very helpful to consumers. Create an article that features great Christmas gifts. Some possible titles could be “Top 10 Christmas Gifts for Girls in 2018” or “Best Boy Christmas Gifts This Season.” These blog posts should feature your products.

The blog posts should describe how happy the children will be when opening up the box in the morning and discovering the wonderful gift. It can feature all the great benefits of your products. 


Special Advertising Campaigns

According to Wordstream, paid search was the top driver of sales during the 2017 holiday season. Make sure to plan your paid search advertising campaigns well in advance.

The competition will also increase during the holiday time. Therefore, you’ll need to adjust your bids.

Pay per click campaigns should include “Christmas discount” and similar terms. For your banners, make sure that you include some Christmas or winter themes as well as the discounts that you’re providing. Pictures of Christmas pets, stockings, snowflakes, snowmen and decorated trees tend to do well in holiday advertising campaigns. They make people very nostalgic.


Special Discount Codes

You can pitch your discount codes to online influencers in your niche. Ask them if they would share the codes with their readers or viewers. Pitch your codes to as many relevant blogs, vlogs, and magazines as possible.

You can also find websites that are dedicated to discount coupon codes. You can submit your discount codes to these coupon code directories.

  • 80% of millennials said they used coupon codes when shopping online (CouponFollow)
  • 42.4% of online shoppers say price discounts as the most important factors in convincing them to shop with a retailer during the holidays.


Display the Estimated Delivery Time

Customers may not purchase from your website if they aren’t sure that the products will be delivered in time for Christmas. It is very important to ensure that the estimated delivery time is clearly visible to your customers.

This will help to ensure the customers that their gifts will arrive in time for Christmas Day.


Christmas Wrapping Option

One of the coolest additions that you can make during the Christmas season is special gift wrapping. Many customers are lazy or want the gift sent directly to their loved ones. They won’t have time to wrap it themselves. Make it easy on them and offer to send the products already wrapped. Customers will love you for these features.


Free Shipping

Many people want to save money on shipping. 47% of Shoppers don’t want to pay for shipping. Therefore, you can optimize your store by increasing the cost of your products slightly in order to cover the cost of shipping. This works best if the value of the products is relatively high and there are comparable products on the market that are priced at the same level as your product plus the cost of shipping.


Optimize Your Holiday Season Gift Pages

When creating landing pages for the holidays, keep SEO in mind. Make sure that you’re optimizing for keywords that have a good search volume.

Google and Bing do need a bit of time to follow your links and find your holiday season landing pages. Try to make changes a few weeks prior to Christmas.

To optimize your existing landing pages, you can change the page title and meta description to include the holidays specifically.

Finally, you can check to ensure you have added the important data to all key product pages. Rich snippets are great for products in the search results. It will show ratings, prices and can help give you an edge to your competition.


Accelerated Mobile Pages

Implement Accelerated Mobile Pages, or AMP. AMP, is a Google-backed project designed with the open standard to have pages load quickly on mobile devices. AMP is not a ranking factor, but AMP improves the user experience. It increases page speed for mobile users. This has the potential of increasing user engagement on your website.


Check Your Site Speed

If your website is loading slowly, it is likely that customers won’t stick around to make a purchase. You can prevent this from happening by testing your infrastructure. Do a simple round of load time testing. This will let you know whether servers can handle increases in traffic and transactions.

Reach out to your tech provider. These companies can help you to perform load testing and determine visit numbers and traffic patterns. 


Optimizing Your Store for Christmas Sales

If you take all of these proactive measures, your website will be in tip-top share to make plenty of Christmas sales. You can comfortably drive extra traffic to your website without any worry that you’ll miss a sale or disappoint someone.

Melinda Curle

Melinda is a blogger at ReferralCandy. She loves learning about internet marketing and maintaining her own fitness blog. She enjoys running, swimming, dancing and Pilates.