Word-of-Mouth and Referral Marketing Blog

11 Snazzy Referral Program Examples in Fashion Ecommerce

fashion ecommerce marketing

Previously, we wrote an article on how 7 fashion eCommerce businesses acquired their first referral program customers.

Aside from showing why referral programs work, what these 7 stories had in common was that they created a product they truly cared about and went to great lengths to spread word-of-mouth through good referral messaging and referral program incentives.

To add to that list, here are 10 fashion eCommerce brands that you can learn how to promote your referral program to gain more customers and increase sales:

1. Okabashi – 100%-recyclable footwear with foot support.


ReferralCandy did a case study with Okabashi. We found that their referred customers spent, on average, 13.2% more than their regular customers did!

2. True&Co – Lingerie store with personalized measurements and selections.


True&Co’s referral page


 3. Wool Overs – Cashmere, cotton, and wool knitwear.


Wool Over’s a referral page


 4. Dyer & Jenkins – Premium denim and knitwear.


Dyer & Jenkins’ referral page


 5. Ministry of Supply – Menswear infused with performance technology.


Ministry of Supply’s referral pop-up


6. Greats – Classically-designed sneakers with luxury materials.


Greats’ referral page


7. Beckett Simonon – Quality men’s shoes and boots.


Beckett Simonon’s referral page


8. Perkla – Online fashion discounts for students.


Perkla’s referral page


9. Bonobos – Great-fitting menswear with superb customer service.


Bonobos’ referral page


10. Sesura – Womenswear from Taiwan, Japan, and Korea.


Sesura’s referral page


11. Recliner – luxury pajamas, sleepwear, and loungewear

12. Leonisa – modern lingerie brand

Leonisa’s referral email


13. Nisolo – ethical, handmade shoes and accessories

14. Everlane –minimalist apparel

15. 1950 collective – pop culture + social justice lifestyle brand

We hope this list has inspired you to attract more customers and increase sales with the help of a referral program!

Whether you’re selling bags, shoes, or dresses, referral programs are a great way to spread awareness of your brand and reward your customers at the same time. ReferralCandy has a plethora of referral email templates, refer a friend template, and referral programs for small business. Your customers love talking about where they got their stuff!

Samuel Hum

As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.

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