Word-of-Mouth and Referral Marketing Blog

8 Easy Rules to Write Product Descriptions That Sell

The customer is now on your page, looking for the perfect product that fits his/her need. The very last step is convincing the customer to click the “add to cart” button. How? With an effective...

30 Easy Call-to-Action Examples That Boost Conversions And Sales

After all of the hard work put into your referral marketing campaigns to bring in more website visitors, you gotta keep working to move them through the stages of the customer life cycle, along the conversion...

Make Them Cry (And Buy) With Inspiring Emotional Marketing

As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart...


Learn new copywriting skills backed by research and case studies to improve conversion rates on your ecommerce website.

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