Word-of-Mouth and Referral Marketing Blog

How Alo Yoga Built A Brand Synonymous with Yoga Across Owned, Earned, And Paid Content

Alo Yoga isn’t just the fastest-growing athleisure brand on the Internet; if you’ve been anywhere near a yoga class, you’ll have heard about Alo Yoga. It’s all part of a plan to dominate the social...

How Christy Dawn Crafts a Repeatable Brand Story Retold by Celebrities and Customers

Word-of-mouth is about getting other people to talk about your brand, and Christy Dawn has crafted a brand story that’s impossible not to talk about. Whether it’s celebrities or just regular customers, people...

Introducing A/B Testing: Optimize Your Post-Purchase Emails to Get More Referrals

Small details matter. Ecommerce merchants understand the value of optimizing every aspect of the customer experience, from emails to call-to-actions to the discount value. That is why we’re so excited to...

Category - Referral Programs

Everything we’ve written about referral marketing and referral programs, in one place.