Word-of-Mouth and Referral Marketing Blog

How to Choose the Right Referral Incentives For Your Referral Program (With 20+ Examples!)

At ReferralCandy, we know that choosing the right referral rewards can be daunting. With so many options – cash or custom reward, flat discount or percentage – merchants ask us all the time about...

How to Start an Affiliate Marketing Program for Your Ecommerce Brand Today

When Ben Francis was starting up his small sportswear brand, he didn’t have the budget of Nike or Under Armour. He couldn’t sponsor top athletes or even get a meeting with top influencers. Instead, he sent...

How to Prevent and Deal With Referral Fraud and Abuse

When we talk to our customers, many will bring up their concerns with referral fraud. It is reasonable (and unfortunate). If you are offering a valuable reward to people for referring friends, some would want...

Category - Referral Programs

Everything we’ve written about referral marketing and referral programs, in one place.