Word-of-Mouth and Referral Marketing Blog

How to Start Influencer Marketing for Your Ecommerce Business (With Examples!)

How often have you bought something after seeing an influencer share it on social media, or checked out a brand you saw a celebrity wear? That’s the power of influencers. Influencers, sometimes called ‘key...

Black Friday Email Marketing: Your 4-Step Holiday Sales Guide

The shoppers are lining up with their wallets out and credit cards at the ready: Black Friday/Cyber Monday (BFCM) is the biggest shopping weekend of the year. Shoppers spent US$7 billion in 2018, and are...

12 Black Friday 2021 Marketing Tactics From Experts (With Examples!)

It’s only September, but for ecommerce merchants, Black Friday has already started. We’ve seen search traffic on our Black Friday articles start to grow, and we know savvy marketers have started to research...