Word-of-Mouth and Referral Marketing Blog

Your Friends Will Be Sooo Impressed! 15 Examples of Social Currency Used in Marketing

Professor Jonah Berger has spent a decade investigating what makes things go viral. What he found were 6 principles of virality (STEPPS): In this series, we’ll provide real-life examples of brands that...

Monkey See, Monkey Do: 10 Examples of Public Visibility Used in Marketing

The fourth principle from Jonah Berger’s STEPPS model is Public Visibility. Imagine you are in a restaurant in a foreign country, and you see everyone taking off their shoes before entering. Chances are...

Glad To Be Of Service! – 22 Examples of Providing Practical Value in Marketing

The fifth principle from Jonah Berger’s STEPPS model of virality is providing practical value. Think about the listicles and tips circulating on Facebook and you’ll know what we’re talking...

Category - Marketing Case Studies