Word-of-Mouth and Referral Marketing Blog

How Alo Yoga Built A Brand Synonymous with Yoga Across Owned, Earned, And Paid Content

Alo Yoga isn’t just the fastest-growing athleisure brand on the Internet; if you’ve been anywhere near a yoga class, you’ll have heard about Alo Yoga. It’s all part of a plan to dominate the social...

Find Your Brand’s Unique Selling Proposition (With 7 Ecommerce Examples!)

Whatever industry you’re in and whatever product or service you sell, I can almost guarantee you there will be at least 10 other companies selling whatever it is you’re offering. This doesn’t...

How Christy Dawn Crafts a Repeatable Brand Story Retold by Celebrities and Customers

Word-of-mouth is about getting other people to talk about your brand, and Christy Dawn has crafted a brand story that’s impossible not to talk about. Whether it’s celebrities or just regular customers, people...

Category - Marketing Case Studies