Word-of-Mouth and Referral Marketing Blog

Your Friends Will Be Sooo Impressed! 15 Examples of Social Currency Used in Marketing

Professor Jonah Berger has spent a decade investigating what makes things go viral. What he found were 6 principles of virality (STEPPS): In this series, we’ll provide real-life examples of brands that...

Make Them Cry (And Buy) With These 15 Inspiring Emotional Marketing Examples

As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart...

Once Upon a Time… – 12 Examples of Narratives Used in Marketing

The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone...