Word-of-Mouth and Referral Marketing Blog

Community Marketing: Enough of Ads, Build a Community

Ecommerce owner Amanda Goetz of House of Wise predicted that the future of Direct to Consumer (DTC) is Direct to Community. And after this year, it’s not hard to see why. Many brands give a large percentage of...

A Guide to TikTok for Ecommerce Businesses

TikTok is no longer just a social media platform; it’s now a massive part of pop culture. Careers are being built there. Brands are flourishing there. And because it’s because it’s still...

How to Use Referral Marketing to Scale Your Organic Customer Acquisition

Let’s say you’re invited to a dinner party in a few weeks, and you want to bring the host a nice bottle of wine. You normally drink white, but the host drinks red. What do you do? Instead of looking through...