Professor Jonah Berger has spent a decade investigating what makes things go viral. What he found were 6 principles of virality (STEPPS): In this series, we’ll provide real-life examples of brands that...
As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart...
The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone...
In the big sea of ecommerce stores, it is difficult to make yourself noticed. That’s why ecommerce seo is so important. Mastering search engine optimization, or SEO, is key to allowing customers to find your brand...
The second principle of Jonah Berger’s STEPPS list is Triggers. When you look at a peanut, you might think of peanut butter. You might also then think of jam. The peanut acts as a trigger for the consequent...
You’re busy; you have a store to run, and you just want the best Shopify app to solve your problem. But the Shopify App Store is overwhelming. Hundreds of apps, each promising to help you with one aspect of your...
The fifth principle from Jonah Berger’s STEPPS model of virality is providing practical value. Think about the listicles and tips circulating on Facebook and you’ll know what we’re talking about. Jonah...
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