Word-of-Mouth and Referral Marketing Blog

Word of Mouth Marketing: How To Build a Strategy That Works

The last time I purchased something online, I purchased the starter pack of these produce bags by The Swag. My boyfriend’s sister had some and said they were amazing, kept her produce fresher for longer...

PoundToy: How We Built the UK’s Fastest-Growing Toy Business

PoundToy is the UK’s fastest-growing online toy store. Their promise is simple: quality toys at a price that beats any high-street retailer. As their name suggests, most toys are sold for just one pound (£1...

Define Your Target Market in 6 Simple Steps (With Examples)

In this post: Target Market Definition How to Conduct Audience Research 1. Look At Your Existing Customers 2. Look At Your Analytics 3. Look At Your Competition 4. Understand Your Product Features And Benefits...