Word-of-Mouth and Referral Marketing Blog

The Best Of ReferralCandy’s Blog in 2017

We’re coming to the end of 2017, which means it’s time to do our annual roundup on the ReferralCandy blog!

Here are 11 of the best posts we’ve published this year:

Optimizing your referral program:

How To Promote Your Referral Program – 5 Steps To Getting More Advocates – Setting up a referral program is great, but it isn’t sufficient for success. To get the most out of it, you’ll want to make sure that your customers know about it. Here’s what you can do.

How To Keep Your Referral Program Top Of Mind: 7 Steps – So you’ve setup and promoted your referral program… you’re done, right? There’s still more to do! You don’t just want to promote your referral program – you want to make sure that your customers remember it. Here’s how.

Improving ecommerce performance:

Elfin Marketing Case Study – A Masterclass In Selling Baby Products Online – Elina Furman has helped multiple brands grow and succeed over the years. Here are some of her best insights. She shares a list of her favorite apps, as well as the fundamental principles that have helped her identify and support winning brands.

10 Of The Best Ecommerce Metrics To Track And Grow Your Business – Growing a business is hard. There are an infinite list of things that are constantly competing for your attention. If you want to grow, you have to focus your attention on the right things. Here they are.

15 Best Podcasts Ecommerce Entrepreneurs Should Be Listening To – One of the best ways to learn is from listening to the people who’ve walked the path you’re intending to walk.

Getting better at marketing:

The Future Of Marketing Is A Return To Word-of-Mouth – as new technologies and marketing channels come into play, we consider how the most valuable real estate in marketing remains the conversational space between friends.

A Staggering List Of Over 110+ Marketing Examples – We’ve been continually building a database of marketing case studies over the years. Here’s a list of most of them. Scan through it; you’ll definitely find something that’s relevant to you.

6 Blogs That Will Help You Crush Facebook Advertising – Love it or hate it, Facebook is here to stay, and hundreds of millions of people look at their Facebook newsfeed every day. Advertising well on that newsfeed is a powerful way to get more customers. Here are some of the best resources we’ve found.

6 Steps To Create A Successful Influencer Marketing Program – Trust isn’t evenly distributed. Whatever the market you’re in, there are bound to be some people who are more influential than others. Here’s how you can work to use that fact to your advantage.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros – We’ve heard a lot this year about how LinkedIn has increasingly become a more valuable platform for building relationships with people. Here are some of the tips from the greats.

Nike’s Brilliant Marketing Strategy – Why You Should Be (Just) Doing It Too – This case study was the most popular one we’ve published this year.

Bonus!: 19 Instagram Marketing Experts Share Their Insights on How To Grow Your Following From 0 – 10K In 30 Days – This is the top post in 2017 on the CandyBar blog!

That’s it for our roundup of our best posts in 2017!

Here’s to more good content next year. Have a happy new year!


Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.