Step 1: Invite
Referral Invite Email
After Janet makes a purchase at your store, she receives an email inviting her to your referral program. The email contains a customizable message and is branded with your store's logo.
- Who sends out campaign emails?
- What do campaign emails look like?
- Can past customers take part in my campaign?
- Can campaign emails be customized?
Personal Referral Corner
The email also tells Janet how to get to her very own Referral Corner. Her Referral Corner is a web page that Janet can always come back to when she wants to refer friends, manage rewards or check on the status of her referrals. (Visitors to your website can also get their own Referral Corner through your campaign's Referral Corner Access Page.)
Step 2: Get Recommended
Referral Coupon Link
Janet's Referral Corner and referral email both contain a link to her unique referral coupon. She recommends your store to her friends by sharing this referral coupon link through emails and online chats.
Social Sharing Buttons
She can also use the social sharing section in her Referral Corner or referral email to share her referral coupon link on social networking sites like Facebook and Twitter.
Step 3: Make a Sale
Coupon Landing Page
Janet's friends get to know about your store when they see the referral coupon link being shared. They click the link and are brought to a landing page with a coupon code that they can use at your store.
- What incentives can be given out to customer's friends?
- What happens when the referral coupon expires?
- Can the landing page be customized?
Her friends use the button on the landing page to go to your store and make a purchase using the coupon code. You now have new customers from a referral!
Step 4: Reward
The ReferralCandy app detects the successful referral, and sends Janet an email to let her know that she has earned a referral reward. Rewards are set by you the retailer, and can be cash back, coupon codes, in-store credit or even a donation to charity.
If she hasn't already done so, Janet logs into her Referral Corner to tell us how she wants to be rewarded. She receives her reward and the referral process is now complete!