CASE STUDY

DapperTime: A Refer-a-Friend Program For Men’s Fashion

DapperTime sells stylish watches, bags and accessories catered mainly for men.

With their strong social media following, they knew that they could use referral marketing to acquire more customers through word-of-mouth referrals:

We knew that social and social media was a huge part of our sales, and so we just knew we needed to have a referral program.

With ReferralCandy, they were able to easily set up a refer-a-friend program:

Agnes Dadura runs marketing at DapperTime, and needed something that was simple to use:

ReferralCandy is very easy to install, easy to use. I’ve tried some other referral programs, and had a lot of problems using them with Shopify. Painful. I’m not a web developer, so I’m glad ReferralCandy takes care of a lot of stuff for me, and I don’t have to bother my tech team or product manager about it.

As a brand for the fashion-conscious, visuals are important to DapperTime’s customers. Agnes and her team use ReferralCandy’s template editor to ensure that their referral program looks sharp and keeps up with redesigns on their ecommerce store:

Early this year, we were doing a revamp, so being able to revamp the referral program design easily was a big deal for us.

With ReferralCandy’s automation features, like automated payouts and post-purchase emails, DapperTime’s referral program runs smoothly without someone watching over it constantly.

With their strong social media following, they knew that they could use referral marketing to acquire more customers through word-of-mouth referrals:

I check ReferralCandy monthly, unless I have something to tweak. I don’t really go in the app unless I really need to.

As DapperTime continues to build its following worldwide, ReferralCandy helps them to continually get new customers through a reliable sales channel. They can focus on making new and better products, confident that their customers will be referring friends to the business.

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