6 Youtube Videos to Inspire Your Team to Success

July 25, 2012 by Alvinl in General Good Stuff

You may have realised this by now but there are many crucial things we can learn from watching Youtube videos — like how to get a girlfriend, create a successful ecommerce site, pretend to understand quantum mechanics, and do the party rock shuffle. You name it, there’s a video out there telling you how to […]

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SEO for Ecommerce Product Pages

March 14, 2012 by Michael Gray in General Good Stuff

Previously, we looked at SEO for the eCommerce Category Page. In this article we’re going to be drilling down one step further and looking at SEO for product pages. The URL As with all aspects of SEO, getting the URL right is one of the key steps in the process and should not be overlooked or […]

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How to Write Content to Boost Sales on Your Ecommerce Site

February 22, 2012 by ReferralCandy in Analyzing Good Marketing

While strong imagery, straightforward navigation and competitive pricing are all important for any Ecommerce site, written content is still key. If you can’t convince a visitor to become a customer, then all your efforts will be in vain. The written word is still the most powerful tool available to online businesses. It helps to inform, […]

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How to Remove Old Products From Your Ecommerce Website

December 14, 2011 by ReferralCandy in General Good Stuff

If you are running an ecommerce business, you’ll eventually have to deal with products that change, go out of stock, or get discontinued. In this article we will be looking at how to best handle each of those situations from an SEO perspective. How to Deal With Products That Are Out of Stock Products go […]

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Duplicate Content on Ecommerce Websites

November 1, 2011 by ReferralCandy in General Good Stuff

Whether due to negligence or corner-cutting, duplicate content hurts your SEO. Let’s talk about the different ways in which it happens, and how to deal with each of them. There are three kinds of content that need addressing: Editorial content, Product content and Internal content. 1. Duplicate Editorial Content Blog posts, articles, FAQ pages, customer […]

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Using Heatmaps to Optimize Your Ecommerce Website

October 3, 2011 by ReferralCandy in General Good Stuff

My grandfather owned a furniture store and used to sit behind the counter and observe how his customers interacted with his products. When an item in a great location got overlooked he would quickly swap out that item with something that got more eyeballs. Similarly, if he had a very high-margin item that he wanted […]

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Essential Content Every Ecommerce Website Needs

September 8, 2011 by ReferralCandy in Increase Ecommerce Sales

When you are building a great shopping site, having a functioning, easy-to-use shopping cart is only part of the battle. An essential hurdle you need to overcome is trust. You need to show the customer that you are a reputable company that will deliver what you promise. There are some types of content consumers look […]

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Ecommerce Copywriting Length – Is Long Commerce Good For Ecommerce Stores?

August 15, 2011 by ReferralCandy in Analyzing Good Marketing

The short answer: yes. Surprised? Trust me, long copy sells. I know, I know: “shorter is better” and “less text, better design” blahbity blah. Mile-long websites filled to the brim with text might offend your sense of Internet decency, but the fact remains that those kinds of sites convert visitors to paying customers like nobody’s […]

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Ecommerce Websites & Recommendations for Dealing With Google Panda

August 8, 2011 by ReferralCandy in General Good Stuff

About Google Panda  As a search engine, Google aims to provide the best quality results in response to its users’ queries. Panda was an update to Google’s search results ranking algorithm. When the algorithm changed (think of it as having a different “person” doing the ranking, with a different “personality” and different “preferences”), it was inevitable […]

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