What’s The Difference Between Marketing And Sales?

December 16, 2013 by Visakan Veerasamy in Analyzing Good Marketing

This is part of a series of posts about definitions, because it’s important to have good definitions. It’s easy to get marketing and sales mixed up. They’re both customer-facing, they both help to increase your revenue, and they’re highly interrelated, too. Great marketing “softens the ground”, giving the salesperson a more receptive audience to work […]

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Five New Years Resolutions For Your Sales Funnel

January 10, 2013 by Alvinl in General Good Stuff

The year 2013 has arrived, and although you’ve likely made resolutions for your personal life, now is the time to chart a bold new course for your sales funnel as well. It’s always tempting to leave well enough alone, but the best marketers are never content to just let things be and are constantly striving […]

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How To Segment Your Email List & Close More Leads Like A Pro

January 8, 2013 by ReferralCandy in General Good Stuff

As a marketer, it is your sworn duty to deliver a solid message-to-market match. That is, the language, timing, and product offer you use to speak to your prospective customers should fit their personalities like a glove. However, if you’re getting a bunch of sign-ups to your e-mail list from the same opt-in form, how […]

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How Many Online Stores are there in the U.S.?

August 14, 2012 by Dinesh Raju in Increase Ecommerce Sales

2013 UPDATE: Check out an updated version of this post with the latest stats! _____ Here at ReferralCandy we got to wondering how many ecommerce retailers there are in the USA and how much they make. Asking Google brought us some possible answers, but nothing about how they were derived, or why they might be the right […]

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