Shopify’s Growth & Marketing – How Shopify Grew 10x in 3 Years

March 6, 2015 by Visakan Veerasamy in Analyzing Good Marketing

The following are our takeaways from an interview Hubspot’s CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify’s CMO, Craig Miller. Check out the interview, among others, on The Growth Show. Our summarized takeaways: Marketing is vague, growth is precise. Craig internally rebranded Shopify’s marketing team as the growth team. Once they did that, it became super-clear what […]

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Monkey See, Monkey Do: 10 Examples of Public Visibility Used in Marketing

March 5, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

The fourth principle from Jonah Berger’s STEPPS model is Public Visibility. Imagine you are in a restaurant in a foreign country, and you see everyone taking off their shoes before entering. Chances are, you’d do the same. Why do we do that? Because we base a lot of our actions on those we see around us. If a […]

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13 Examples Of Killer Marketing, According To Ogilvy’s @RorySutherland

February 4, 2015 by Samuel Hum in Analyzing Good Marketing

Rory Sutherland is the vice-chairman of Ogilvy & Mather. He’s given 3 TED talks over the years that are full of great perspective and marketing wisdom: Life lessons from an ad man [2009] “Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change […]

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They’ll Remember You Forever: 90+ Examples of ‘Made To Stick’ Principles in Marketing

January 20, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

Over the past couple of months, we’ve covered the 6 Made to Stick principles by Chip and Dan Heath, with close to 100 real-world marketing examples! Simple Unexpected Concrete Credible Emotional Stories Here’s a recap on how each principle works, and how you can apply them on your own branding/marketing messages: Strip your brand/message down to their core […]

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A Brick to the Head: 15 Examples of Concreteness in Marketing

December 18, 2014 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

According to Made to Stick, Aesop’s fables are so sticky and memorable because they use concrete examples in their stories. “Concrete” in this sense is anything that can be described or detected by the human senses. The bitterness of sour grapes is akin to the bitterness we feel when we fail to get what we want. […]

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Shopify Customer Acquisition Examples – 15 Marketing Insights From Successful Shopify Stores

December 5, 2014 by Visakan Veerasamy in Analyzing Good Marketing / Increase Ecommerce Sales

Shopify has over 100,000 active stores, and many of them are incredibly successful. I found myself wondering, what customer acquisition lessons could we learn from them? So I decided to dig in and look for stories and quotes, searching for lessons from high-profile stores, including those using our refer-a-friend app on Shopify. Here are some […]

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Why Do People Share? – 5 Driving Forces of Sharing [SlideShare]

November 4, 2014 by Desmond Chua in Amplifying Your Word-of-Mouth

As retailers and entrepreneurs, it’s all-too-easy to reduce sharing to a simplistic, mechanical function that customers “will simply do”. And we would be completely wrong. It turns out that there are several distinct reasons why people share. The New York Times’ Customer Insight Group did a study and identified the 5 following motives: 1. To […]

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How To Write Content For An Audience You Don’t Understand

August 5, 2014 by Melissa Tsang in Analyzing Good Marketing

Content marketers are familiar with the “personas” exercise. Every team has its own process of customer profiling, but the basic idea is: we sit down and try to get inside the heads of our potential customers. We try to imagine what keeps them up at night, what occupies their minds most of the day, what […]

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11 Old Examples Of Successful Marketing From The Past

June 24, 2014 by Melissa Tsang in Analyzing Good Marketing

Brands were already marketing before it was cool. Marketing became a science in the early 1900s, and since then we’ve invented a dizzying spectrum of marketing techniques – advertising, outbound, inbound, SEO, content, viral, affiliate, word-of-mouth, referral – and admittedly we’re obsessed with getting marketing right. But before we started buzzing about marketing in a methodical […]

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5 Cutting-edge Products that are Changing Lives through Tech Innovation

June 12, 2014 by Samuel Hum in Analyzing Good Marketing / Increase Ecommerce Sales

What do bicycle locks, dress shirts, and prescription bottles have to do with each other? Answer: These are simple low-tech products that many of us use everyday. Answer 2: They are also products that have been ‘upgraded’ with the help of technology. This has helped to push them far beyond what was previously possible, and provide even […]

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