Everything We’ve Written About Referral Marketing

December 18, 2013 by Visakan Veerasamy in Optimizing Your Referral Program

We’ve had a lot of fun with this blog, exploring everything from Starbucks and Reddit to Lady Gaga and ethics, why are people are annoying on social media, whether marketing is evil. So much fun that sometimes we forget what we do best, which is build automated referral programs. So here’s everything we’ve written about […]

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Jimmy Wales’ 3 Rules for Writing Kickass Emails

June 7, 2013 by Visakan Veerasamy in General Good Stuff

“Surely the guy who initiated the world’s largest encyclopedia knows a thing or two about emails and stuff.” One of our most popular blogposts is How to write great emails asking for referrals. We didn’t expect it to get so popular, but it makes perfect sense on hindsight: Writing great emails is an incredibly useful skill, […]

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How To Segment Your Email List & Close More Leads Like A Pro

January 8, 2013 by ReferralCandy in General Good Stuff

As a marketer, it is your sworn duty to deliver a solid message-to-market match. That is, the language, timing, and product offer you use to speak to your prospective customers should fit their personalities like a glove. However, if you’re getting a bunch of sign-ups to your e-mail list from the same opt-in form, how […]

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Do You Make These 6 Email Newsletter Mistakes?

January 2, 2013 by ReferralCandy in General Good Stuff

Email messages drive 1350% more traffic than social media. A stat like this is any marketers dream, as it demonstrates the sheer power of getting into the inbox. Anyone involved in eCommerce should be actively gathering email addresses from current and potential customers. Getting those addresses is one thing. Creating something of value to send […]

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How to Write Great Emails Asking for Referrals!

December 21, 2012 by Alvinl in Optimizing Your Referral Program

Whether you sell products or services, whether you run a store or a consulting shop, whether doing enterprise sales or doing B2C, the principles of asking for referrals are the same. We’ve run thousands of referral campaigns here at ReferralCandy and we’ve generated millions of dollars in sales for our retailers. So to help you […]

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Improving Email Open Rates

November 12, 2010 by Dinesh Raju in General Good Stuff

Since we’re running a bunch of referral marketing campaigns, we end up sending out quite a lot of email. A hefty enough number that we got around to wondering what was really happening to all these emails. Were any of them even getting read? (Yes, they were!) We decided to look at the stats for the […]

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