Glad To Be Of Service! – 10 Examples of Providing Practical Value in Marketing

March 12, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

The fifth principle from Jonah Berger’s STEPPS model of virality is providing practical value. Think about the listicles and tips circulating on Facebook and you’ll know what we’re talking about. Jonah Berger explains that people share practically valuable information to help others. It works like advice: we like to have it before we make decisions, and we […]

Read More»

Footwear Referral Program Examples: Greats

March 11, 2015 by Visakan Veerasamy in Referral Program Examples

We’ve had a love affair with Greats for quite a while now. They’re a really cool brand with a really cool product, and they’ve been using ReferralCandy for over a year now. We’ve mentioned and featured them here and there, but we thought we’d take the time to really put it all in one place. […]

Read More»

Referral Marketing Do’s and Don’ts – Getting The Most Out Of Your Referral Program

March 10, 2015 by Dinesh Raju in Optimizing Your Referral Program
Referral Marketing Do's and Dont's

What are the do’s and don’ts of referral/invite programs? Some are great and perform fantastically, while others are poorly executed, spammy and upset customers. What’s the difference? Originally posted as a Quora answer, by Dinesh Raju. – Building a good referral program takes a lot of work — a lot more work, in fact, than most people […]

Read More»

Gaming Referral Program Examples: FantasyDraft’s Multi-Tiered Referral Program

March 9, 2015 by Visakan Veerasamy in Referral Program Examples

I’ve always have a soft spot for games– we talked earlier about World Of Warcraft’s referral program, for example. Games are interesting because they’re very “pure”. People play them if they’re fun, and they don’t play them if they’re not fun. In contrast, a B2B offering might be a lot more complicated– you might dislike […]

Read More»

Shopify’s Growth & Marketing – How Shopify Grew 10x in 3 Years

March 6, 2015 by Visakan Veerasamy in Analyzing Good Marketing

The following are our takeaways from an interview Hubspot’s CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify’s CMO, Craig Miller. Check out the interview, among others, on The Growth Show. Our summarized takeaways: Marketing is vague, growth is precise. Craig internally rebranded Shopify’s marketing team as the growth team. Once they did that, it became super-clear what […]

Read More»