When “Keep Walking” Was Shelved: How Johnnie Walker Overhauled Its Marketing Tactics

Selling whisky isn't an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie [...]

Introducing Industry Benchmarks for Referral Program Performance

We often hear from our users that they'd like to have a better understanding of exactly how well their referral programs are doing. Today, we’re excited to [...]

Make It Suntory Time: How Japanese Whisky Won Over The World

We know whiskys (whiskeys, even) have their glory and heritage well-cemented within the European market, amongst the Scots to be exact. So how did Japanese [...]

How Canon Maintains its Global Position with Social Media Marketing

Canon is highly regarded by photography aficionados as one of the ‘big guns’ in the industry. Originating in Tokyo, Japan, Canon now has a global presence. Canon [...]

How Tesco Became the UK’s Biggest Retailer via Word-of-Mouth

Tesco is a famous UK supermarket chain that currently operates in 11 different countries, becoming one of the world's largest retailers. Despite its gargantuan size and [...]

What Is The Return-on-Investment (ROI) for Referral Programs?

Referral programs have some of the highest return on investment (ROI) of all marketing channels.   Dropbox's referral program (above) helped them grow from 100,000 to [...]

Fashion Referral Program Examples: Recliner

Recliner is a New York based fashion company making "PJs and robes for the style-conscious individual." They've gotten quite a bit of buzz. Let's take a [...]

How Harley-Davidson Rode To Iconic Brand Status Through Word-of-Mouth

Love them or hate them, Harley Davidson is one of the most evocative brands in the world. "The only motorcycle manufacturer That makes big, loud [...]

The Bottom Line: How Japan’s Line App Conquered Hearts and Smartphones across Asia

LINE Mascots (from left): Brown, Cony, and Sally. When Naver Corporation first released their social messaging app “LINE” in 2011, nobody expected that it would [...]

Better Together – 9 Examples Of Collaboration In Marketing

It’s a thin line between a brand that’s classic, and a brand that’s dated. How do huge companies with long years of legacy keep things [...]

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