How Proctor and Gamble succeeded in establishing The WOM model in 2002

A lot of our success stories are about how the latest WOM models have taken the business world by storm, but most people don't know [...]

How Kanye West’s Yeezy Boost 350s Sold Out In 12 Minutes And Became The Most Coveted Sneaker of the Moment

Ask any hip-hop or sneaker fan about the coolest shoes around, and the answer will very likely be a Yeezy. In 2015, the Adidas Yeezy [...]

4 Ways Charles & Keith Became an Internationally Renowned Fast Fashion Shoe Retailer by Word-of-Mouth

Homegrown on Singapore shores, Charles & Keith was founded in 1996 but has expanded to more than 300 outlets worldwide. Charles & Keith is a [...]

6 Examples Of Beautiful Referral Email Design

Referral Emails are one of the biggest channels for our retailers to promote their referral program to their Advocates. It's one of the first touchpoints [...]

How Chipotle Became the Internet Generation’s Favorite Fast Food by Word-of-Mouth

Chipotle is the fast food industry’s fastest rising star, with three months of operations alone generating more than $1 billion in revenue. First opened in [...]

How Soulcycle Became The Most Sought After Cardio Regime Via Word-of-Mouth

Since its founding in New York in 2006, Soulcycle has taken the world by storm, attracting novel fitness enthusiasts around the world through word of [...]

Lingerie Referral Program Example: Leonisa

Leonisa sells beautifully crafted and technologically advanced shapewear and lingerie, as well as sportswear. With a 60 year legacy and more than 5,000 workers as [...]

7 Ways Uniqlo Plans to Take Over the Clothing Industry via Word-of-Mouth

Uniqlo is Asia’s biggest clothing retailer, trailing only behind industry rivals Zara, H&M and Gap in the world. In just two decades, Uniqlo grew from [...]

How H&M Became The World’s 2nd Largest Fashion Retailer By Word-of-Mouth

Everyone is familiar with the iconic H&M signboard, visible from afar in Times Square, along Champs Elysees, and in every major shopping mall around the [...]

How Sephora Became The Go-To Make-Up Haven by Word-of-Mouth

Valentine’s Day is fast approaching and you want to achieve the perfect makeup look for your date. Ask any of your make-up obsessed friends for [...]

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