4 Ways To Get Word-of-Mouth With Customer Service

January 20, 2016 by Yifat Mor in Amplifying Your Word-of-Mouth

The following is a guest post by Yifat Mor, VP Marketing of nanorep. The rise of social media is in full force, and word-of-mouth marketing (WOMM) has become a strategic force for brands looking to grow organically. And of course, customers are continuing to spread their experiences with friends, family and coworkers over the phone […]

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How OnePlus Got Word-of-Mouth With A $300 Marketing Budget

January 18, 2016 by Jared Tong in Amplifying Your Word-of-Mouth

OnePlus launched with just $300 in their marketing budget. Here’s how word-of-mouth drove their remarkable brand recognition. The smartphone business is cutthroat competitive, yet Shenzhen-based OnePlus has managed to carve a name for itself despite having a marketing budget of only $300 at its debut. Their unconventional marketing tactics have courted controversy from the beginning, […]

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How Fruit Ninja Achieved 1 Billion Downloads Over 5 Years Through Word-of-Mouth

January 14, 2016 by Prakash Haridas in Amplifying Your Word-of-Mouth

Who would have thought that a game involving slicing up fruits would become one of the most popular downloads among the mobile gaming community? As Fruit Ninja celebrates 5 years of fruit slicing mayhem, let’s take a look at what helped this game become a force to be reckoned with in the mobile gaming arena. […]

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How Xiaomi Used Word-of-Mouth To Become China’s Top Smartphone Vendor

January 14, 2016 by Jared Tong in Amplifying Your Word-of-Mouth

In just 5 short years, upstart device manufacturer Xiaomi has overtaken Apple to become China’s number one smartphone vendor. The past year has seen the world’s third largest device seller expand its global presence to Brazil, its first entry into a market beyond Asia. Unlike many other Chinese companies, Xiaomi seems to have no problem […]

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Baby Product Referral Program Examples: DockATot

January 12, 2016 by Melody Madhavan in Referral Program Examples

DockATot makes multi-functional, innovative, co-sleeping baby loungers for babies and toddlers. Originally a brand from Sweden named Sleepyhead, CEO Lisa Furuland wanted to create a product for babies that would allow them to feel cozy, while letting parents safely put the lounger anywhere they need to. She created an entirely brand-new version of a lounger, […]

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