Referral Program Components: 3 Types Of Friend Offers

June 15, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

In an earlier post, we talked about the 4 types of referral rewards you can use to reward your advocates for making successful referrals. In this post, we’ll talk about friend offers– the incentives that you give out to referred friends. Friend Offers make referral programs much more compelling. When Airbnb launched their referral program, they […]

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6 Ways Google Generated Word-of-Mouth For Their Products

June 10, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

Most of us know Google as the all-powerful company that’s always there, and which most of us reply on for information. But have you ever wondered how Google got to where they were today, a 350-billion-dollar company? We found several instances where Google succeeded in generating a lot of buzz and word-of-mouth for their products. Now, […]

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How To Set Up Your Referral Program’s Incentives (With 12+ Examples!)

June 10, 2015 by Visakan Veerasamy in Optimizing Your Referral Program

Setting up a referral program for your business can seem daunting. Referral programs have many different moving parts, and it’s very common for busy merchants to get stuck when setting up. One of the biggest hurdles for retailers is deciding on the referral incentives. Why? Overwhelmed by too much choice: There are many, many different ways you can […]

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How 6 Companies Generated Word-of-Mouth Through Exclusivity

June 4, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth

“Closed for private event. VIPs Only.” If you’ve walked past a restaurant with a sign like that, and wondered what the heck was going on inside, then you’re familiar with the allure of exclusivity. According to persuasion expert Dr. Cialdini, exclusivity is a form of scarcity, which is tempting to everyone. The lesser there is of something, the more […]

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How 10 Companies Generated Word-Of-Mouth By Creating News

June 1, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

We previously mentioned that the holy grail of word-of-mouth is to make the news. It’s something that’s often perceived as a stroke of good luck or semi-divine intervention, but marketers have learnt that making the news is no longer an organic process. If you want to make the news… you’ve got to *make* the news. […]

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