How Pebble Sold A Million Watches With Word-Of-Mouth: 6 Tactics and Examples

July 22, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Technology is an industry traditionally dominated by enormous corporations, but things are changing. Through the combination of an innovative product and a solid marketing strategy, Pebble has sold over a million smartwatches with a miniscule advertising budget. The company even had the gumption to go head to head with Apple… and came out winning. Here […]

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3 Ways GoPro Became Synonymous with Action Cameras Thanks to Word-of-Mouth

July 21, 2015 by Samuel Hum in Amplifying Your Word-of-Mouth / Analyzing Good Marketing / Customer Acquisition Case Studies

In 2012, GoPro holds 42% of the total market share for action cameras, far surpassing their competitors including Ion (12%) and Sony (8%). Today, GoPro is synonymous with “action cameras”, which is an amazing feat, seeing that founder Nick Woodman bootstrapped the company for 10 years in 2001. When you see a first-person-view footage of a skydiver, […]

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How The Undress Raised Over $615,000 on Kickstarter Through Word-of-Mouth

July 17, 2015 by Visakan Veerasamy in Amplifying Your Word-of-Mouth

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product driven by word-of-mouth. It’s a simple idea that solves a real, concrete problem that real people have: Changing clothes in public. The idea is well-executed, beyond ordinary expectations. The dress is actually stylish, and has all sorts of […]

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7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

July 17, 2015 by Jon Tan in Amplifying Your Word-of-Mouth

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn?

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5 Ways Fashion Retailer Everlane Earned Insane Word-of-Mouth

July 14, 2015 by Samuel Hum in Analyzing Good Marketing / Customer Acquisition Case Studies

Some of us are very conscientious when we look at where our food comes from. We check to see if the fruits have pesticides, are the eggs free-range, and whether that orange juice is pasteurized. But most of us have no idea about how our clothes, bags or shoes are made. Everlane, an apparel company started […]

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