Point System Example: Starbucks Referral Program

Starbucks is one of the strongest brands around today, and naturally they have a loyalty system designed to encourage repeat customers. They have an interesting referral system [...]

B2B Referral Program Examples: Google Apps

It's always interesting to witness when an established company (Amazon, for example) decides to set up a referral program. Today, let's look at one of [...]

How Dagne Dover Sold $40,000 Worth Of Handbags in 3 months via Word-of-Mouth

Dagne Dover launched with a pre-order campaign in March 2013, and were sold out by November. They then took seven months off to raise funds for [...]

How Ben&Jerry’s Became The World’s Most Beloved Ice Cream

Did you know that Ben Cohen and Jerry Greenfield originally set out to start a bagel company? They decided on ice cream instead because bagel-making [...]

Tribes, Niches, Groups and Subreddits – 30+ Examples Of Community-Focused Marketing

No man is an island, and no customer acts alone. If you're selling a product that solves a problem, you can be certain that the people who [...]

How Sriracha Became The World’s Favorite Hot Sauce

Huy Fong Foods, the company behind THE Sriracha hot sauce, has never spent a cent on advertising Their Sriracha sauce was named Ingredient of the [...]

How to Amplify Word-of-Mouth Impact By Leveraging Customer Reviews

Customer reviews can directly strengthen word-of-mouth (WOM) impact for businesses and brands. Here’s what you need to need about how to leverage them for maximum [...]

How Ecommerce Stores Can Use Popups To Increase Conversion Rates and Sales

Popups are not something unfamiliar to online buyers when shopping on ecommerce websites. Normally, popups are used to collect email subscribers, grant discount code, inform [...]

How Chobani Dominated The Yogurt Market In Just 8 Years Via Word-of-Mouth

Hamdi Ulukaya introduced his childhood nostalgia to the United States and has now generated a billion dollar Greek yogurt fortune. Having first arrived in 1994, [...]

How ROLI’s Seaboard GRAND Became Popular Worldwide Through Word-of-Mouth

Founded in 2009, ROLI has become a growing force in the music market. From winning awards to catching the eyes of professionals and music enthusiasts [...]

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