Seth Godin Marketing Advice: What Marketers Get Wrong + 4 Steps To Fix It [Infographic]

February 11, 2015 by Jon Tan in Succeeding at Social Media
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Seth Godin is THE marketing OG. We really enjoyed these articles packed with Godin’s advice for marketers in a new landscape forever changed by the Internet and social media. We’ve condensed that wisdom into an infographic for your pleasure, enjoy!

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How Warby Parker Rose To Prominence Using Storytelling And Remarkable Experiences (8+ Examples)

January 13, 2015 by Visakan Veerasamy in Analyzing Good Marketing / Converting With Storytelling / Succeeding at Social Media
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When we were going through Harley Finkelstein’s talk about the modern marketing tactics used by Shopify retailers, we couldn’t help but notice that Warby Parker gave a talk at the same event. And so we watched and transcribed that too. This talk is by Tim Riley, who heads up the online experience at Warby Parker. […]

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook [Infographic]

September 17, 2014 by Jon Tan in Succeeding at Social Media
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Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy!

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Increase Traffic And Sales With Facebook – 10 Tactics For Ecommerce Brands [Slideshare]

September 13, 2014 by Jon Tan in Succeeding at Social Media
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Shopify’s blog is always a great source of useful, actionable content. When we discovered Mark Macdonald’s “10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook“, we simply had to give it our signature visual treatment. Enjoy! 10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook from ReferralCandy

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What Did News Articles Say About Facebook In The Early 2000s?

July 2, 2014 by Visakan Veerasamy in Succeeding at Social Media
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Facebook is one of the biggest stories of our time. But did we know it when it was happening? Facebook began in a student’s dorm room, and today it’s used by over ONE BILLION PEOPLE. It started with the tiniest of whispers, and is now practically a global force majeure.  I wanted to know- how did […]

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Who To Follow On Twitter For Ecommerce? – 50 Ecommerce Founders You Should Follow on Twitter

June 25, 2014 by Visakan Veerasamy in Succeeding at Social Media / Useful Ecommerce Data
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Who should you follow for ecommerce insight on Twitter? So you’ve just gotten into ecommerce, and you’re overwhelmed by all the information available. Who should you listen to? Who should you trust? Anybody working in ecommerce ought to be following the people who’ve walked the walk, and yet I haven’t yet found any satisfactory list […]

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Using Pinterest For Marketing And Customer Acquisition In Ecommerce: Why Brands Should Get Pinterested

May 20, 2014 by Melissa Tsang in Succeeding at Social Media
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If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager […]

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Curated Social Media Wisdom From Top Enterprise Experts [Infographic]

May 19, 2014 by Desmond Chua in Succeeding at Social Media
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We found a post by Chad Pollitt, quoting lots of great information from Jay Baer’s latest ebook, ‘Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals.’ What do ‘Big Company Social Media Professionals’ know that the rest of us might not be so clear about? We dug into the data […]

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Social Selling: How Did Spotify Get It So Right?

May 14, 2014 by Visakan Veerasamy in Amplifying Your Word-of-Mouth / Succeeding at Social Media
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The more sales changes, the more it stays the same. I once had a thought-provoking argument on Quora when answering a question about how selling has changed over the years. I had written about how sales has ‘evolved’ from village merchants to today’s staggeringly complex marketplaces, retargeting ads and all. A commentor responded that all of that stuff […]

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Ecommerce Predictions in Social Media – How Have We Been Doing?

April 30, 2014 by Samuel Hum in Succeeding at Social Media / Useful Ecommerce Data
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Let’s see how some ecommerce predictions have been coming along. A popular infographic by Offerpop made five social media marketing predictions for 2014, and they are as follows: The consumer becomes the new content marketer Brands will weave a social layer over traditional advertising Marketers will connect the dots between email and social Brands will make new […]

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