How To Use XML Sitemaps on Ecommerce Websites to Boost SEO

July 18, 2012 by Michael Gray in General Good Stuff

XML sitemaps are powerful tools that belong in every eCommerce and web publishers toolbox. Not many people use them effectively, though. (Or at all!) In this post: How to use them, how to get the most out of them, and some mistakes to watch out for. Don’t depend exclusively on XML Sitemaps XML sitemaps should […]

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Be Awesome: Use Pinterest to Drive Traffic and Sales

July 3, 2012 by Michael Gray in Amplifying Your Word-of-Mouth / Analyzing Good Marketing

For small businesses and eCommerce merchants, keeping up with the new social media services that sprout up faster than weeds in a garden, is an overwhelming problem. How to use these services for SEO, to gain links, traffic and ultimately prospects, customers, and sales is even more complicated. In this article we’ll take a look at […]

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How to Optimize Your Images for Ecommerce SEO

May 21, 2012 by Michael Gray in General Good Stuff

Optimizing images for SEO is a controversial, overlooked and underutilized tactic. The main argument against it is that it encourages image theft and hot-linking. That might be a small price to pay in comparison to the potential payoff, though. However, keywords can lead to conversions.  Consider phrases like “Wynn hotel room pictures”, “angry birds halloween costume”, […]

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How Brick and Mortar Stores Can Use Ecommerce to Drive Sales

May 1, 2012 by Michael Gray in Increase Ecommerce Sales

As customers continue to migrate to online stores and Mobile eCommerce grows, many local brick and mortar stores are at risk of losing sales and customers. In early 2012 the big box retailer Best Buy announced it was closing 50 stores. However smart merchants are starting to use using to eCommerce to drive foot traffic […]

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Making a Better Ecommerce Shopping Cart

April 17, 2012 by Michael Gray in Increase Ecommerce Sales

In previous articles we’ve talked about making your online ecommerce shopping module more search engine friendly. Topics included optimized product pages and category pages, getting rich snippets and mobile SEO. Now let’s talk about the actual checkout process and how you can make it better and easier for your customers. Shopping Cart Data in the […]

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Using Rich Snippets For Product Reviews

April 2, 2012 by Michael Gray in General Good Stuff

For retailers who run ecommerce websites, getting enhanced listings is a key way to improve the prominence of your listings and get more click-throughs. In this article we will be looking at implementing rich snippets for reviews. Product Reviews for Existing Products The first and most powerful way to get rich snippets is to add […]

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SEO for Ecommerce Product Pages

March 14, 2012 by Michael Gray in General Good Stuff

Previously, we looked at SEO for the eCommerce Category Page. In this article we’re going to be drilling down one step further and looking at SEO for product pages. The URL As with all aspects of SEO, getting the URL right is one of the key steps in the process and should not be overlooked or […]

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How to Optimize SEO for your Ecommerce Category Page

March 1, 2012 by Michael Gray in General Good Stuff

Retailers running eCommerce stores often under-utilize their category and/or department pages. In this post we will talk about ways to maximize the contributions these pages can make to your overall SEO strategy. Get the URL Right Unless your eCommerce package was designed with SEO in mind, you will often find yourself with inelegant, complicated URLs […]

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How Ecommerce Sites Can Use Video Marketing

February 7, 2012 by Michael Gray in Analyzing Good Marketing / Increase Ecommerce Sales

Marketing your business, brand and products through the medium of video is certainly nothing new. Many companies have been doing this for years, albeit with varying levels of success. However, video marketing still has plenty to offer to businesses, new and old, small or large. In fact, if anything, it is becoming increasingly important. Leading […]

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