By now, all of us know that content marketing works. The success stories are everywhere around us! But ramping up a small team’s fledgling efforts can be daunting, and there are many roadblocks along the way.
We found a great blogpost on Content Marketing Institute by Arnie Kuenn, interviewing 8 content marketing experts on how to overcome these challenges. We really liked it, so we thought we’d give it our usual infographic treatment. May your content marketing be glorious and fruitful!
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Full text of the infographic:
Content marketing works. But getting it to work can be quite a slog. Arnie Kuenn from Content Marketing Institute interviewed 8 content marketing experts on the challenges content marketers frequently face, and how to overcome them. Here they are:
Challenge #1: “I don’t really know what I’m doing here!”
Solution #1: Establish your goal(s). Build a plan.
Challenge #2: “I got started, but I don’t see any results.”
Solution #2: Plan for the long term.
Challenge #3: “My content is random and uncoordinated.”
Solution #3: Wholeheartedly invest in a centralized content marketing team.
Challenge #4: “I worked so hard for my content but the ROI doesn’t match up!”
Solution #4: Get more bang for the buck for your content.
Challenge #5: “My content is great, but nobody cares about it!”
Solution #5: Nail other critical factors around content.
Challenge #6: “I did all the things around content but people still don’t care.”
Solution #6: Develop a great content delivery system.
Challenge #7: “I simply don’t have enough time or resources for this!”
Solution #7: Outsource. Leverage. Automate.
Great content is just one facet of a complete customer acquisition strategy;
Visit ReferralCandy.com to learn what else you can do to earn more customers.