We love witnessing and participating in GrowthHackers.com, so when we found an article on Forbes by Neal Taparia about Growth Hacking lessons from Sean Ellis, we simply had to give it our infographic treatment.
We sourced out some relevant statistics, examples and quotes that we thought were relevant. Enjoy!
5 steps to growth-hacking customer acquisition:
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Tip #1: Try everything; fight for traction
You can’t get traction without hustling.
“Airbnb now seems like an unstoppable juggernaut, but early on it was so fragile that about 30 days of going out and engaging in person with users made the difference between success and failure.” – Paul Graham , Co-Founder, Y Combinator
Tip #2: Help your product market itself
Hotmail’s “Get your free email at Hotmail” footer helped them get 20,000+ signups a day.
“We would notice the first user from a university town or from India, and then the number of subscribers from that region would rapidly proliferate. From an epidemiological perspective, it was as if Zeus sneezed over the planet.” – Steve Jurvetson, VC investor in Hotmail
Tip #3: Talk to your customers
Let them tell you how to position your product.
“We did a survey of our 1,000 most enthusiastic customers. I only really cared about one thing: the freeform box with a 500-word limit that asked, “Why do you shop Bonobos?” I spent a weekend reading all responses. There were three things that stuck out and those became the three pillars of our brand: fit, fun and service.” – Andy Dunn, CEO & Co-Founder, Bonobos
Tip #4: Think beyond content
Inbound marketing is more than just content marketing.
“Inbound marketing is based on earning attention rather than interrupting, while content marketing is about producing and promoting content to earn customers.” – Rand Fishkin, Founder, Moz
Tip #5: Always, always, always test.
Testing your ideas is a core tenant of growth hacking.
“What worked for us is most likely not the same as what works for your organization. The key here is to be open minded and let the data tell you what to do, as opposed to listening to some self-proclaimed faux-guru (or in some cases, even your customer prospects) who says something has to be done a certain way!” – Larry Kim, Founder & CTO, WordStream
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