These customer acquisition tools have been categorised into:
- Search Engine Optimization (SEO) – Making your content more visible and easily searchable
- Email Marketing – Distribution channels to reach as many people as possible
- Conversion Rate Optimisation (CRO) – Converting site visitors into paying customers
- Analytics – Monitoring and optimising your efforts and results
A. Search Engine Optimization (SEO)
Doing SEO helps your site rank better when potential customers search for keywords related to your business. To do that, you need to know the keywords that customers are more likely to search for, how search engines rank websites, and which of them are more popular amongst users. These tools monitor all that, allowing you to make informed decisions to improve your site’s SEO:
B. Email Marketing
It can be tedious work trying to manage a huge list of email addresses. Monitoring the effectiveness of your email marketing campaigns is also another challenge. These email marketing tools allow you to send and track your email newsletters, so you can manage and monitor all your email marketing efforts in one place:
C. Conversion Rate Optimization (CRO)
Unbounce describes CRO as:
A discipline that focuses on the testing of landing pages, aiming to find the optimal design and messaging mixture that produces higher conversion rates.
Testing different options and analyzing the data is the best way to tell what’s the best way to convert customers. A/B testing, heatmaps, these tools have all the features you need!
D. Web Analytics
These web analytics tools help you track data across various channels, giving you insights into the way customers are interacting with your site. Many of these tools even provide real-time feedback, so you can observe and implement changes immediately!
We hope you found this list useful!
While these tools can help you with the nitty gritty of your customer acquisition efforts, you shouldn’t spend too much time obsessing over them. It’s far more important that you develop a clear idea of what to achieve. These tools help you do things right, but they don’t necessarily help you to do the right things. Your fundamentals are still the most important.